//The Origin of Procrastination//
What the tire pressure sticker taught me about business goals.
This changes everything. My optimal tire pressure readings have been on the inside of my door all this time and I just found out this weekend.
The light kept coming on for one tire, and I had been putting off filling it up all week. Until this weekend when my best friend was in the car with me.
My friend, he’s a car guy. He owns a driving school. He keeps his fleet of cars in tip top shape. And when we stopped at the gas station to fill the tire he asked me if I knew how high to inflate them.
I told him I could never tell based on what was printed on the tire.
He said, THE TIRE?! It's printed on the sticker inside of your driver door.
My jaw hit the carpet.
Later when I was thinking about it, I realized I’ve always dreaded filling my tires with more air.
I don’t procrastinate. At least not consciously. But when I’m confronted with a task that I don’t really know how to accomplish or where there is a high likelihood I’ll "screw it up,” the task naturally finds itself at the bottom of my list.
You see, this is how most people work on their business goals. They want to accomplish something big, something meaningful. But the bigger the goal, the less chance that we know exactly what to do to accomplish it.
So most people’s big goals fall to the bottom of their list. Most people are working with less than optimal air in their tires. Why is this a problem?
The metaphor holds up. Working that way is less efficient, takes more time, and means there is a much higher chance that you’ll have a blowout or breakdown.
The fact is, being in business today is more complicated than ever before. The chances we’ll run into tasks and not have all of the information is certain. Just look at culture, our economy, and technology. They are all chance faster than any of us are really comfortable.
What is the solution? Structure & Accountability.
My car, and every car sold in the US since 2008 has to have a tire pressure monitoring system.
Even if the tire if “drivable,” albeit inefficiently, my car beeps and continues to tell me that I need to stop to check on my tire. In other words, my car forces accountability.
What if you had a structure for your business goals like that? What goal would you move to the top of your list? What would that mean for your life and your business?