The Myth of Quitting

//Quitters Never Win...Right?!//

I have a friend that smokes. When someone challenges their decision, they like to joke “Quitters never win. I’m no quitter.”

I get it. We’ve been taught this axiom since we were kids.

Our sports coaches taught us not to quit.

Our parents taught us not to quit.

The entire school system hammered that home. There was a proven path. Stick to it. Don’t quit. Graduate. Go to college. Don’t quit. Stay with it. You can do it.

For many of us, quitting anything is painful. We worry if “the grass is really greener.”

We analyze and plan for the change we’re making.

We search for certainty so we can justify the change we’re making.

And even when we do quit something, our "friends” give us a hard time.

“Come on, you’re leaving us?!” They say.

Maybe we decide it is time to switch Churches.

“The Lord had great plans for you here.” Like He told them personally!

Maybe we decide to quit on an unhealthy relationship.

“It’s not you, it’s me.” We might say, choking on the bitterness of the cliche.

Quitting hurts. Because we think we’re supposed to stick with it. Hang in there. Persevere.

But here's the thing, and you already knew this, if we don’t quit then we stay stuck.

If change is the only true constant, then if we’re not quitting some things, our world is changing around us. Leaving us behind.

As tough as this can be personally, it is even worse professionally.

Vendors, clients, partners all want us to be a constant for them. But if we stay the same, the healthy vendors, clients, and partners will eventually change and leave us.

The necessity of change is non-negotiable. This means we have to quit.

We have to quit what isn’t working.

We have to quit on the clients that steal more attention than they are worth.

We have to quit what is unhealthy.

We have to quit the Facebook groups that don’t add value to our lives.

We have to quit pleasing others at our own expense.

…To make room for the amazing, incredible, possibility of who we want to become and what we want to turn our businesses into.

Aren't you ready? What are you ready to quit?

Further reading, The Dip by Seth Godin (http://amzn.to/2gX3i99) Oldie, but a goodie!